H&R BLOCK
Local Tax Pro Profiles
Campaign

Master Calendar

Sit-down Interviews

Shot Type: Medium shot, framing the subject from just above the lap to a bit of headroom preferably on 50mm lens.
Composition: Center-aligned with a slight lead room to create a balanced and natural look.
Background: A softly styled background featuring simple, professional elements like plants, lamps, or books. Ensure there is depth between the subject and the background to avoid a flat look.

Sit-down Interviews

Key Light: Use a soft, diffused light source positioned at a 45-degree angle from the subject to create natural and flattering shadows on the face.
Fill Light: Place a softer light opposite the key light to reduce harsh shadows and maintain an even tone across the subject's face.
Background Light: Include a subtle backlight or practical light (like a lamp) to add depth and separation between the subject and the background.
Lighting Style: Soft, even lighting with minimal harsh shadows, emphasizing a warm and approachable atmosphere.